Google Analytics is a free web analytics service provided by Google that tracks and reports website traffic. It helps website owners and marketers understand their website visitors and measure the effectiveness of their online marketing efforts.
With Google Analytics, you can track a wide range of metrics, including the number of visitors to your website, the pages they visit, how long they spend on your site, where they come from, and much more. You can use this data to gain insights into your audience and make data-driven decisions to improve your website and online marketing efforts.
Google Analytics also offers advanced features such as goal tracking, eCommerce tracking, and event tracking, which allow you to track specific actions on your website and measure the success of your marketing campaigns.
To use Google Analytics, you need to sign up for a free account and add a tracking code to your website. The tracking code collects data about your website visitors and sends it to Google Analytics, where you can view and analyze it through a user-friendly dashboard.
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